The aim is to engage your target audience with creative and interactive experiences that leave a positive, lasting memory. This might be awareness of a new product line, or overall brand awareness if a company is just starting out. We will also examine a few famous examples of brand activation to show you just how effective a successful campaign can be when it’s in the right hands.īrand activation is an event, campaign, or interaction that has been designed to generate brand awareness. Let's take a look at what brand activation is and how it can be used to promote your brand and reputation. Whether you’re launching a new business or just looking to create a bit more hype around your business, brand activation can be a great way to make a splash and engage your target audience. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways.

Digital brand activation ideas